Project Scope For over 100 years, Hertz is the leader of car rental and used car buying business. With over 9,700 locations in more than 150 countries, Hertz is known for its largest car fleets and the trusted American name brand. Hertz partnered with Fjord & Accenture to rethink their business model and digital experience.
Role: UX Researcher & Designer in the Strategy phase.
UX Designer and Presenter in the Delivery phase.
ResearchThe rise of ride share economy and car sales startups provide a more tailored, user centric, secure, streamline, and white glove rental and car buying services for today's market. Hertz is known for its high end service and car selections, but with the customer expectations and demands shift, Hertz needs to reinvent itself to transform travel experience easy for everyone.
Competitive Analysis, Persona & User Journey3 Product Audits, 3 Journey Maps, 3 Personas, 12 Stakeholder Interviews, 36 User Interviews, Competitive Analysis, Site Map, 13 Ideas & 66 Wireframes
UX & UI Wireframes
Final Delivery & Redline Product Requirement Meetings, Content Modeling, Strategy, 72 Wireframe Delivery, 40 Pages Wireframe Deck & Client Presentation