In 2010, while the rest of the world was going crazy for soccer and its world cup, soccer was not caught on in America. Fox Soccer Channel approached us to create a promotional campaign for the initial introduction. The “GOALLLLL” is to provide visually striking and catchy slogan to create the awareness of the sport.
Role: Creative, Illustration, Design Media: Direct Mail
The story I was trying to convey is “Bring the Sports into the Customer’s Home”. Develop multiple concepts that can be easily mail to the Fox Sports Channel’s subscribers such as a pamphlet held together by a soccer game ticket. Postcard containing stickers and made-your-own soccer game cut-out.
Inspired by the “Drink Milk” campaign, the client and us decided on the catchy and straight to the point slogan - "Think Soccer." Using the exhilarating soccer game scene and illustration details to create the exciting motion, this campaign was printed and mailed to thousands of potential soccer fans.