Fox Soccer Channel approached us for their promotional campaign to reach out to American viewers. Soccer is the most popular sport in the world, but it never picks up the momentum in America. In order to get the viewer's attention and get soccer into their house literally and figuratively, I proposed many fun and interactive self-mailer designs. Such as a dollhouse TV set postcard, soccer themed stickers, and a long portrait format newsprint poster held together by a soccer game ticket. At the end, we were set on a quick and catchy point-to-sell slogan - "Think Soccer."