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Design Process

Sumo Shortcuts

Sumo Shortcuts is an all-in-one marketing strategy tool for ecommerce websites that can be setup in minutes with no coding or design needed. With few clicks of the buttons, e-store owners can easily setup strategies like reduce cart abandonment and increase average order value.
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Sumo Rebrand

For more than 8 years, Sumo has grown from a small startup into a well-established service web with multiple apps and outdated website. Design team went through brand voice and style overhaul, created UX and UI systems for a more consistent user experience and look & feel.
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Sumo Onboarding & Dashboard

To reduce drop-offs, we rethink the new user’s onboarding experience which includes the new dashboard highlighting Sumo’s return of investment for higher retention rate.
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Hertz is an world renowned car rental and car sales company. They approached us to reimagine a new web and app experience that is more simple and streamline.
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USPS MyPO is a service web used by the local post office Supervisors, Postmen, and district Post Masters. While the tool should be intuitive and highly communicative among various devices, the experience stuck in the 90s. With series of auditing and site shadow, we designed a simple streamline solution that can boost their productivity and reduce the communication errors.
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Engie’s international “Think Energy” redesign effort kicked off in 2017, and our Austin branch focused on the Ecobee thermostat consumer app and the door-to-door sales enhancement app. After the project kickoff and stakeholder workshop, the design team delivered prototypes, proposed product plans, synthesis on user testings and findings within the 3-week sprint for each project.
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OUTTA is the first social media app in the world that let users drop in, build, interact, and share in the argumented reality space simply using their own smart phone without any learning curve.
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WatChat App

Watchat stands for “Watch” and “Chat”. The app hosts social watching events among friends and family while providing the highly interactive tools to enrich user’s interactions such as chatting, clip editing and sharing, and genuine reaction capture.
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