Sumo's "Shortcuts" app is the easiest marketing-in-a-box web app for the e-commerce store owners. After the release of the "Shortcuts" app, user success rate boosted from 2-7% to 55-75%.
Read the case study of Sumo "Shortcuts"
Read the case study of Sumo Rebrand
Read the case study of Sumo Onboarding & Dashboard
Sumo "Shortcuts" webapp

Revised UI design for the popup editor page for the "Reduce Cart Abandonment" strategy

The first release of the popup editor page for the "Reduce Cart Abandonment" strategy
"Reduce Cart Abandonment" strategy click-through
"Grow Email List" strategy click-through

Low-fidelity UX wireframe and annotations delivery for the UI designers and developers

Keynote presentation highlights the 3 Sumo "Shortcuts" pillars
"Be more pushy, tell me what I don't know...As long as you are taking stuff off of my plate, that's all I care about. Don't make me do more work."
- e-commerce store owner
Sumo rebrand, UX guideline & UI components

UX guideline for the color definition
Unify and define the color usage. Chart explains how the color rules
apply to various components and information display

UX guideline for the notification popups
Definition on the severity of the interruption of the user flow, mandatory and optional contents for each popup, and rules on when and how to use them.

High-fidelity design for the in-line notification featuring the (from top) acknowledgment,
warning, information display, and upcoming warning states.

High-fidelity design for the popup dialogue notification
featuring the information display states.
Sumo rebrand, website and dashboard design

This website design was based on our "Building Block" concept.
Our economy cannot exist without each entity's effort and hard work.

"Sumo Success" components from the "Dashboard"
Each block provides the tailored e-commerce store performance
data and recommended "Shortcuts" to boost their sales.
PROJECT
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Sumo Rebrand & Product Dev.
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Walmart Support Chat
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Hertz Web & App
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USPS MyPO Ditial Experience
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Web & UI Design Works
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OUTTA App
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Torn Book
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Film: Do You Have 5 Min?
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Illusion Book
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WellCorps Branding & Design
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JFED Print & Digital Design
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Perfect Match Branding & Packaging
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Dark Energy Experimental Art
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Logos Design Works